A fashion shoot taken on the street of New York City. This was executed in a guerrilla style, with a small team and a non-professional model. As a result, the work acts not only to promote a brand (Berlin based j.jackman) but also explores fashion photography from a kind of documentary lens. Avoiding typical models, beauty retouching, and a studio setting, this work leans into an idea that fashion and commercial work can take a raw, authentic style, while still producing aesthetic and engaging imagery.

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